While TV advertising has really benefited from the country’s economic growth within the last few years, it now seems to be the turn of TV subscription to take off in a big way with the advent of new access technologies. Whether it’s the digitization of cable TV services, the introduction of conditional access system (CAS), or IPTV and DTH, investments are pouring in for the creation of new infrastructure and the existing one’s upgrade. There is an ample evidence of India … [Read more...] about Indian broadcasting embraces the digital revolution
Pay-TV
Content à la carte
Gan Ling Sze Head of Content Sales, Asia, AETN International Asian markets are still very much glued to the genre of staged competitions, in the format similiar to Pop Idol and You Have Got Talent. While some channels will buy such formats, others are producing their own. Soap drama still tops the rating charts throughout Asia, and Korean drama is everywhere. However, there are signs that Taiwanese dramas led by young, attractive actors and actresses are gaining appeal among audience here. In … [Read more...] about Content à la carte
Super-market sweep
Airin Zainul General Manager, Brand Management Group, 8TV Our viewers love all international shows, be it from Hollywood or the Asian region. At the same time, locally formatted shows of international franchises are also well received. However, nothing beats a homegrown programme with local relevance such as our Gol & Gincu, Sky (drama series), Ho Chak! (food magazine), Trippin’, Destinasi Bajet and Go Travel (travelogues). Ugly Betty and Princess Hours did well for syndicated programming … [Read more...] about Super-market sweep
Digital cable growing apace in metro China
Digital cable TV is developing at a fast clip in China, with the number of households with access to the facility having reached 60 million throughout the country, according to one estimate. The number is nearly 10 times as many as the 6.56 million homes reported to have digital cable TV by the industry watchdog, the State Administration for Radio, Film and Television (SARFT) as of end-June 2006. Digital cable TV, which offers subscribers a choice of at least 50 channels, is regarded as … [Read more...] about Digital cable growing apace in metro China
Digital Update
ASEAN targets 2015 for DVB-T adoption The DVB-T common standard was adopted at the 9th Conference of ASEAN Ministers Responsible for Information (AMRI), which concluded 24 May 2007 in Jakarta, Indonesia. But time-frames will differ according to market maturity. As the most commonly adopted international DTV standard AMRI noted that the DVB-T standard would offer the most advantages in terms of economies of scale, ease of adoption and versatility for multiple platforms. Hence DVB-T was adopted as … [Read more...] about Digital Update
