IN the overall picture, declared cable penetration in the Philippines remains relatively low with the Cable and Satellite Broadcasting Association of Asia (CASBAA) and Standard Chartered Bank (Hong Kong) Ltd.’s October 2006 Cost of Pay-TV Piracy study for Asia Pacific suggesting the country still faces an ‘uphill pay-TV piracy battle’.CASBAA blames piracy for holding back the development of the cable and satellite TV industry with nationwide cable penetration to just 8% of all … [Read more...] about Mabuhay new media!
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Mo’ me the money!
THE numbers are certainly impressive, with the potential market for mobile TV put at 460 million by 2011 – based on the countries that have deployed a mobile network and a digital TV network. By the end of 2006, however, according to ABI Research, the total number of subscribers stood at about 1.5 million. … [Read more...] about Mo’ me the money!
Unlocking the power of Pay-TV
WHEN the CASBAA Convention 2007 commences October 30 till November 2, at the Hong Kong Academy for the Performing Arts, this year’s agenda is all about content. “The relationship between content, carriage, customers and revenue is indivisible,” said Marcel Fenez, the chairman of CASBAA. “There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on … [Read more...] about Unlocking the power of Pay-TV
New media – the challenges and opportunities
THERE is no doubt that the digital revolution is transforming both society and the media industry. Technology has encroached upon all aspects of our daily lives. People watching television now have more choice not just on what they watch, but how they watch it. The proliferation of content and viewing platforms has led to the rise of the ‘my-time’ generation; the consumer who wants media in their own time and on their own terms. Advances in technology have given the consumer more … [Read more...] about New media – the challenges and opportunities
Indian broadcasting embraces the digital revolution
While TV advertising has really benefited from the country’s economic growth within the last few years, it now seems to be the turn of TV subscription to take off in a big way with the advent of new access technologies. Whether it’s the digitization of cable TV services, the introduction of conditional access system (CAS), or IPTV and DTH, investments are pouring in for the creation of new infrastructure and the existing one’s upgrade. There is an ample evidence of India … [Read more...] about Indian broadcasting embraces the digital revolution
Going for Olympic gold
Chinese television stations are gearing up for the 2008 Beijing Olympics with ad spend expected to soar for a Games being held on home soil. The International Olympic Council has already predicted broadcast revenues for the Beijing Olympiad to cash in at US$1.7 billion - 14% up on the Athens-held 2004 Games. Although the Chinese advertising market has grown ‘calmly’ at only 12% for the first 5 months of 2007, China-based CTR Market Research expects the market to experience a … [Read more...] about Going for Olympic gold