Madeline Tan has joined ESPN as the Director of Advertising Sales and Sponsorship, ESPN Asia/Pacific. Tan brings 20 years of media industry experience to the role, where she will be responsible for leading all day-to-day management of multi-platform advertising and sponsorship sales across ESPN’s brands in Asia Pacific as well as strategic guidance for the continued development of advertising in support of the sports media company’s business growth in the region. Madeline Tan Tan … [Read more...] about ESPN appoints Madeline Tan to head APAC sales effort
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“I’m A Celebrity” global premiere hits a record high
Hong Kong - I'm A Celebrity...Get me Out of Here! Series 13 premiered on screens across Asia and the Middle East on ITV Choice within 48 hours of its UK broadcast. The UK premiere achieved a record breaking audience of 12 million viewers - the highest launch audience figure in the show's history. I'm A Celebrity...Get me Out of Here! This year’s launch was the highest live overnight audience of the year, after the Wimbledon Final (12.1 million viewers). The audience peaked … [Read more...] about “I’m A Celebrity” global premiere hits a record high
Cartoon Network commissions first APAC series for global distribution
SPAA Conference, Melbourne – Cartoon Network has announced it has started production on the first Asia Pacific-made series developed for global distribution. Exchange Student Zero will be ready to air in 2015 on screens across the world. Another new project in the pipeline for the kids’ network is Monster Beach, an original TV special that will also be available internationally. Exchange Student Zero “Since the very early … [Read more...] about Cartoon Network commissions first APAC series for global distribution
TV now 55% digital as analogue switch-off advances globally
Geneva – On the occasion of UN World Television Day, research from the International Telecommunication Union shows that the world has witnessed a massive shift from analogue to digital television, with over 55 percent of households with a TV now receiving a digital signal compared with just 30 percent in 2008.In the developed world, an estimated 81 percent of total households with a TV now receive a digital signal. But the digital switchover is also moving forward apace in the … [Read more...] about TV now 55% digital as analogue switch-off advances globally
UK trade association Pact signs memorandum with CCTV
Pact, which promotes the commercial interests of independent creative content producers, was joined by 16 companies on the trip, which included business in Beijing, Shanghai and Chengdu. The visit included the signing of a ground-breaking memorandum between Pact and the Chinese state broadcaster, CCTV. China is one of the fastest growing markets for UK ‘indies’, said Pact, adding that exports growth was 90 percent over the past year. The visit, supported by UK Trade & … [Read more...] about UK trade association Pact signs memorandum with CCTV
Virgin Produced launches Virgin Produced India
Los Angeles - Virgin Produced announced that it has entered into a groundbreaking partnership with Cinema Capital Venture Fund and Tantrik Group to launch Virgin Produced India. Based in Mumbai, Virgin Produced India promises to be a game-changing addition to the thriving Indian entertainment industry, with a full service operation that will develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences. Virgin Produced, which was launched in 2010, … [Read more...] about Virgin Produced launches Virgin Produced India