Singapore– The Asia Television Forum & Market (ATF) is now considered the next big market after MIPCOM that sums up the annual television content market. The event attracts the best and the brightest film and TV talent from Southeast Asia and beyond to forge partnerships, exchange ideas, trade content and celebrate creativity and talent. More than 5,000 industry professionals including filmmakers, producers and celebrities from over 60 countries are expected to attend the Asia TV Forum & Market (ATF), ScreenSingapore and the 20th Asian Television Awards – better known as the ‘Emmy Award of Asia’ that recognises excellence in the Asian television industry.

The Asia-Pacific pay-TV subscribers from a total of 46 territories are projected to reach 539.5 million by the end of 2015, penetrating 62.9% of TV households in the region. Multichannel video subscription revenue is estimated to reach $36.2 billion by the end of 2015. Pay-TV sub is estimated to grow to 777.6 million, generating $74.3 billion in video subscription revenue.

According to SNL Kagan, cable remains the most common multichannel platform in the region, accounting for an estimated 75.9% of total subscribers and 64.8% of total revenue by the end of 2015. While cable’s dominance is expected to last, its share of pay-TV subscribers and revenue is projected to decline with each passing year as digital direct-to-home and IPTV operators ramp up. By the end of 2015, DTH and IPTV platforms are anticipated to grab 12.7% and 11.2%, respectively, of Asia-Pacific’s pay-TV customers and 20.0% and 15.1%, respectively, of pay-TV subscription revenue.

IPTV should have more than 60 million subscribers across Asia-Pacific markets by the end of 2015, but is still in nascent stages of development in many territories as telecom providers strive to roll out advanced services over DSL or fiber networks. In terms of customer base, China leads the charge in the region with 39.5 million subscribers estimated for 2015, nearly two-thirds of the region’s total, and China Telecom is by far the largest multichannel operator in the world with 36.8 million IPTV connections. Yet, IPTV services in China are still regarded as an add-on option for fixed-broadband package bundles, with limited content and a lack of advanced features, yielding just $4.15 in monthly subscription ARPU.

Multiscreen TV Everywhere and over-the-top (OTT) initiatives are aggressively pursued by leading pay-TV operators in the Asia-Pacific region. As of August 2015, SNL Kagan survey indicates 26 operators from 13 markets have rolled out TV Everywhere/OTT services, with wide-ranging linear and on-demand content delivered most commonly through PCs, smartphones and tablets. According to Media Partners Asia (MPA) trends, with the exception of Australia, India and the Philippines, pay-TV subscriber additions continue to decelerate in much of Asia-Pacific, though regional penetration remains robust, reaching 61% in 2015.

The bundled broadband and pay-TV proposition has started to bolster subscriber growth with customers often paying for broadband as the primary service with pay-TV as a hard bundle or as a value-add. This is increasingly evident in Indonesia and Thailand.