THERE is no doubt that the digital revolution is transforming both society and the media industry. Technology has encroached upon all aspects of our daily lives. People watching television now have more choice not just on what they watch, but how they watch it. The proliferation of content and viewing platforms has led to the rise of the ‘my-time’ generation; the consumer who wants media in their own time and on their own terms. Advances in technology have given the consumer more … [Read more...] about New media – the challenges and opportunities
Music
Thinking global, acting local for High School Musical 2
OverviewBased at the regional headquarters in Hong Kong, Simon George is responsible for directing the marketing strategies for Disney channelsacross the region, and overseeing the development of television franchises by working closely with other divisions of The Walt DisneyCompany. He joined the Company from Cartoon Network in October 2006 with extensive experience in marketing, brand management and commercial exploitation. His first major project in Asia -franchise management for the … [Read more...] about Thinking global, acting local for High School Musical 2
New show set to ‘AMAZIA’ in 2008
What emerging trends have been identified from MIPTV , MILIA and MIPCOM in the past few years? A number of countries and regions are going more and more global, and Asia has been at the forefront of this trend. Since 2002, both MIPTV and MIPCOM have seen a significant inflow of new exhibitors and participants from a large number of Asian countries. MIPTV organized a China Day in 2004 and a Korea Day at MIPTV 2005, and both events signaled the growth and importance of these markets. The India Day … [Read more...] about New show set to ‘AMAZIA’ in 2008