Singapore – The Media Development Authority (MDA) is putting into effect guidelines to its Media Market Conduct Code (MMCC) from 1 March next year, offering greater protection for consumers. This move comes on the back of a growing Pay-TV market, which has seen the number of subscribers increase from 490,000 in Dec 2006 to more than 857,000 today, and also a 150 per cent increase in the number of Pay-TV channels over the last four years. Under the new guidelines, Pay-TV retailers may … [Read more...] about More protection for Singapore consumers
Country Focus
Pawn soars in Singapore
Singapore – History channel’s Pawn stars is now the number one factual series among all cable subscribers in Singapore during primetime on Monday nights, and viewership for Season 3 has also doubled over Seasons 1 and 2, according to Kantar Media Singapore. Additionally, AGB Nielsen Malaysia reported that the show is also winning its time slot in Malaysia among men and affluent viewers. The network’s success follows that of its American counterpart, where Pawn Stars and … [Read more...] about Pawn soars in Singapore
Double-digit growth for China TV market in 2009
Beijing, China - Revenue for China's TV, film and radio industries surged 17.06% in 2009 on year to RMB 195.9 billion (US$28.7 billion), according to a report by the country's State Administration of Radio, Film and Television. According to the recently released blue book, 'The Report on Development of China's Radio, Film and Television' (2010 edition), the film market performed especially well. Box office receipts reached RMB 6.2 billion (US$907 million) with domestic movies accounting for … [Read more...] about Double-digit growth for China TV market in 2009
Insights into China
While many might have seen the WTO ruling that China must end its monopoly import system for foreign entertainment products as good news, CMM-I’s recent report concludes that the ruling will not help Hollywood in China. The report, entitled The WTO Ruling on Importing Entertainment Products into China – What Does It Mean for You? says that the US entertainment industry must assess what it failed to accomplish in what it describes as an ‘adversarial’ dispute. In its … [Read more...] about Insights into China
Hong Kong in focus
Still reeling from the global recession, ad spend for 2009 dipped earlier in the year, rising in the second half as the property market started to recover, leading to double-digit growth in the last quarter. While data from admanGo shows overall ad spend rose by 5.86 percent to HK$26.11 billion on year, actual spend was lower than the previous year as marketers are buying more for less. The Association of Accredited Advertising Agencies (HK4As) said recently although ad spend has increased, the … [Read more...] about Hong Kong in focus
Taiwan in focus
Although TV and radio spending remained stable, other media sectors suffered from budget cuts particularly in the real estate and luxury goods industries. Ad spend in the tobacco industry fell dramatically as anti-smoking legislation came into effect. Taiwan’s health authorities banned smoking indoors in public areas. The law also bans cigarette ads and promotions. According to data from Nielsen Taiwan, magazine spending was the worst affected, falling 16.4 percent on year. Out-of-home … [Read more...] about Taiwan in focus
