Jakarta – Disney-ABC International Television (DAIT) Asia Pacific has signed a multi-year agreement with PT Media Nusantara Citra Tbk (MNC), Indonesia’s largest integrated media company, to distribute Disney animation, pre-school programs, live action series and original movies over MNC’s leading national television broadcast networks across Indonesia. As a part of the agreement, MNC will broadcast Disney programs over its two leading free-to-air national networks – RCTI and TPI – which reach over 50% of all homes in Indonesia. The programs will be telecast in four specially branded time slot blocks targeted at kids and family audiences. RCTI, Indonesia’s first and leading private free-to-air channel, started broadcasting a 90-minute, weekly pre-school animation block – titled ‘Disney Clubhouse’ – from 6 March 2010. Disney Clubhouse will be a learning-based programming block featuring original series such as Mickey Mouse Clubhouse, Little Einstein’s and My Friends Tigger & Pooh. RCTI will also air Disney live action series such as Hannah Montana (Season 1) as well as Disney Channel original movies such as High School Musical 1 over the coming months.
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