Vuulr, the global B2B online rights transaction platform for all content, is returning to the international market – in time for MIPCOM – with committed new ownership, fresh investment and a rebuilt business designed for an industry that has changed dramatically since the company first launched.

Ben Flint, who co-founded Vuulr in 2018 and held many of its most important relationships, has returned to the new business as Chief Commercial Officer. Former Co-Founder Chris Drumgoole is on board as an advisor, and former partner Marc Rashba is also back, advising on Business Development for the Americas. Former CEO Ian McKee left the business in 2023 when it closed and is not part of the new team.

Today, Vuulr is chaired by Silvia Kusnirova. Silvia, a former award-winning journalist turned strategic communications coach, entrepreneur and philanthropist, was an original investor in Vuulr. Convinced of its long-term potential, she acquired the business’s assets in 2024 and, at the end of 2025, believing the time was finally right, approached Flint to return and spearhead a new vision for the company. Throughout 2026, they have been working from the ground up to create a new, future-fit business, hire an experienced – and still growing – team and invest in and develop new tech to bring Vuulr successfully back to the market.

The original Vuulr was founded with a simple ambition: to bring the speed, transparency and cost-savings of e-commerce to the traditionally relationship-driven business of buying and selling content rights – then primarily focused on TV and film properties. While the new Vuulr still has a core mission to make things simpler for buyers and sellers – this is not the old Vuulr being switched back on. Today’s Vuulr has moved beyond a marketplace to be a full end-to-end rights transaction platform, with specific AI automation helping to deliver everything from targeted discovery to highly localised delivery.

Today’s team recognises that the world is a very different place three years on: content is produced and consumed differently now – and includes creator content and microdramas, for instance, reflecting buoyant demand from a rapidly evolving and more sophisticated audience. Ampere Analysis states that global spend on content was $2.8 trillion in 2023 and expects it to reach $3.7 trillion this year. And that doesn’t even include the creator economy, which Research and Markets forecasts will grow from $255 billion in 2025 to $323 billion this year.

Ben Flint, who, as CCO, is leading Vuulr’s commercial, operational and product strategy, says, “The original Vuulr was built around an idea that was arguably ahead of its time: that the international content industry needed its own e-commerce infrastructure. What has changed today is the market around us. Buyers and sellers are under pressure to move faster, find new opportunities, and extract more value from every piece of content they own.

“We’ve had an extraordinary opportunity to start again with everything we learned from the first Vuulr, but without being constrained by it. We are building for the industry as it exists now – and, importantly, for where we believe it is going next. Our ambition remains very simple: to make buying and selling content easier, faster and more efficient. And I believe whether people are listing a catalogue, searching for one specific piece of content or building a whole channel, the need for a purpose-built digital infrastructure connecting content buyers and sellers globally has never been stronger.”

Vuulr Chair Silvia Kusnirova adds, “As an original investor, I had seen first-hand both the potential of Vuulr and the appetite within the industry. When the opportunity arose to acquire the assets in 2024, I believed there was something genuinely valuable worth preserving – but I also knew that simply restarting the old business wasn’t the answer.

“The market, technology and economics of the content industry have all moved on. Broadcasters, platforms, distributors and producers are operating under unprecedented pressure to do more with less; buyers are searching across a much wider universe of content; rights owners are looking for new ways to monetise catalogues, and creator-led and new forms of content are entering the professional marketplace. When you factor in how AI can enhance workflows, accelerate discovery, promotion and communication – for example, matching clients with content – the opportunity today is considerably greater than it was when Vuulr first entered the market. I am so excited to back Ben and the team for ‘Vuulr 2.0’, fully confident that it will now be a long-term sustainable business!”

The new Vuulr platform will be officially launching to the international market at MIPCOM in October. Its existing global network includes about 15,000 customers; the Vuulr team is busy welcoming them back and refreshing catalogue information ahead of the platform’s full return to market.

In addition to the updated transaction platform, Vuulr is looking beyond its online marketplace and has a range of new products in development, the first of which is a game-changer set to debut soon