Hayu and Singtel has announced that Singtel customers can now subscribe to Hayu – the all-reality, direct-to-consumer subscription video-on-demand (SVOD) service from NBCUniversal – through Singtel’s app marketplace, CAST.SG. This is part of Singtel’s commitment to deliver quality and popular content to its customers, catered to their digital lifestyles.

Targeting fans of the reality genre, Hayu offers over 300 shows and more than 10,000 episodes of top reality TV content including every single series, season and episode, current and past, of worldrenowned franchises and spin-offs including Below Deck, Vanderpump Rules and the US The Real Housewives.

Hayu’s breadth of content uniquely super-serves reality fans around the world with complete box sets of all seasons, in an ad-free environment. The service offers extensive choice, with a wide variety of unscripted sub-genres including Home and Design, Dating, Cooking, Crime, and Fashion. And subscribers don’t have to worry about spoilers as the majority of US shows are available on Hayu the same day as their US broadcast.

“Making Hayu even more accessible to Singaporean super-fans of the reality TV genre via Singtel CAST.SG is a key milestone for the service,” commented Hendrik McDermott – Managing Director, EMEA Networks, Hayu and International Direct-to-Consumer. “Already the premiere destination for must-watch reality content in 45 markets, Hayu remains focused on continued growth across South East Asia.”