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Great start for Talpa Studios’ quiz show The Floor in the USA, France, and Italy

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Great start for Talpa Studios’ quiz show The Floor in the USA, France, and Italy

January 10, 2024 by TVA Editor

The Floor USA, Courtesy of Talpa Studios

On January 2nd, the U.S. version of The Floor hosted by Rob Lowe, premiered on the FOX television network with impressive ratings. The globally popular quiz show format made its U.S. debut, reaching 3.9 million multiplatform viewers in Live + 3 ratings and ranking as FOX’s most-watched unscripted Tuesday debut in 13 years. A special 8-minute preview of the series airing post-NFL on FOX on Christmas evening garnered a 2.2 L+SD ratings (Live + Same Day) and 8.7 million viewers. With The Floor, FOX delivered its most-watched Tuesday with entertainment programming in almost eight months. The Floor’s premiere was FOX’s largest total multiplatform audience for an unscripted debut in two years and is also FOX’s most streamed gameshow debut on record, marking a promising start for the quiz show that has become one of the fastest-growing formats of 2023.

Successful debut in France and Italy
The quiz show also made a successful debut in France and Italy. On France 2, the premiere of The Floor (Saturday, December 30) garnered impressive ratings with 3.26 million viewers, 44% above the channel average. The episode reached a 17.3% market share in the 4+ demo, outperforming the channel average by 4.2 points. Additionally, it ranked as the third most-watched TV show in the 4+ category and the second most-watched among women. In Italy on Rai 2, the first episode of The Floor (Tuesday, January 2) attracted 1.126 million viewers and achieved a 7.1% audience share in the 4+ category.

Talpa Studios recently announced its hit quiz show’s ninth and tenth international sales to Argentina and Hungary. Achieving this milestone in less than a year since its premiere and demonstrating success in various markets is a testament to its widespread appeal, fulfilling industry expectations.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, FOX, k-drama news, media news, OTT news, pay-tv news, people and appointments, Rob Lowe, show distributor, show format, show genre, Talpa Studios, The Floor

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