Cookbook Media, the global franchise management and content distribution agency representing ChuChu TV, has secured a worldwide content deal with Netflix for a selection of the popular preschool brand’s content. The deal brings four ChuChu TV collections, including ChuChu TV Surprise Eggs, ChuChu TV Drawing with ChuChu, ChuChu TV Colors in FunZone, and ChuChu TV Nursery Rhymes, to Netflix across all territories in English, Hindi, Tamil and Telugu (available now).
Founded in Chennai, India, in 2013, ChuChu TV has grown into one of the world’s most-watched preschool entertainment brands, with more than 180 million subscribers and 110 billion views worldwide. The brand creates colorful, music-driven animated content that combines entertainment with early learning and positive, child-friendly storytelling.
The agreement represents another major milestone in Cookbook Media’s existing strategy to expand ChuChu TV beyond its digital roots and build the brand into a global preschool franchise spanning content, consumer products, licensing, and other entertainment platforms.
“Netflix is an extraordinary platform for connecting great children’s content with families around the world, and we are thrilled to bring ChuChu TV’s great storytelling and immensely popular content to a new platform loved by kids,” said Claudia Scott-Hansen and Rob Bencal, Co-Founders of Cookbook Media. “ChuChu TV has already built an extensive network of fans around the world, and bringing its content to Netflix will further unlock franchise opportunities as we continue to build out ChuChu TV’s reach in consumer products, marketing partnerships, and content business worldwide.”
“ChuChu TV launched with a simple idea — to create joyful, engaging content for children — and seeing that vision reach families around the world through Netflix is an incredibly exciting milestone for us,” said Vinoth Chandar, Founder and Creator of ChuChu TV. “Our journey started on YouTube, and this opportunity represents another important step in bringing our characters, songs, and stories to even more children and families across several markets and languages. We are grateful to Cookbook Media for helping us expand the ChuChu TV universe and excited about what comes next.”
Cookbook Media was appointed ChuChu TV’s exclusive North American content and consumer products distribution representative in 2025, with a mandate to expand the brand across content sales, consumer products, publishing, toys, live entertainment, gaming and digital products. The agency now represents ChuChu TV in its wider franchise expansion, including developing new merchandising partnerships and spinoff series.
The Netflix deal builds on ChuChu TV’s existing global digital presence, with the brand’s content also available across multiple AVOD platforms and its music distributed through leading digital music services.
