CJ ENM America announced the appointment of Elsie Choi as the company’s new Executive Vice President, Head of Scripted TV. Elsie Choi will be based in Los Angeles. The position begins immediately and will report directly to CJ ENM America’s President, US Scripted, Angela Killoren.

In her new role as Executive Vice President, Head of Scripted TV, Choi will continue CJ ENM America’s mission to further inclusive narratives globally, developing and producing original series. She will serve as the creative point of contact for CJ ENM and its internationally based subsidiary/affiliate content studios in the United States. Choi will also contribute to the expansion of CJ ENM America’s footprint in the industry by adapting titles from the company’s extensive format library for English-speaking and global audiences.

“We welcome Elsie with great anticipation and look forward to the exciting and innovative projects she will bring to the company,” said Angela Killoren, President, US Scripted on CJ ENM America. “This appointment reflects our ongoing commitment to delivering exceptional content that resonates with diverse audiences around the world. With her impressive track record championing underrepresented voices and stories, Elsie is an exceptional addition to our leadership team. We look forward to supercharging the breadth of innovative projects that CJ is known for bringing to audiences around the world.”

Prior to joining CJ ENM America, Elsie Choi served as a Non-Writing Executive Producer on the highly-anticipated series, Interior Chinatown, from 20th Television/Hulu and creator/executive producer Charles Yu, who wrote the 2020 bestseller of the same name. Jimmy O. Yang (Crazy Rich Asians) stars, and Taika Waititi (Jojo Rabbit) is director and executive producer. Her most recent position was as the Head of Cable/Streaming TV for Rideback, where she also served as the Executive Director of the MRC x Rideback TV Incubator.

Choi’s career in television began as the Senior Vice President of Development for Mad Rabbit, a joint venture with Red Arrow Studios and the renowned writer/director/producer Kari Skogland, known for her Emmy-nominated and BAFTA-winning work on The Handmaid’s Tale.

Furthermore, Choi’s career includes a significant tenure as the Head of Development for Willis Brothers Films, Bruce Willis’ production company. During her time there, she produced award-winning documentary and narrative features that premiered at prestigious film festivals such as Sundance, Tribeca, and Toronto.

Prior to her extensive involvement in the TV and film industry, Choi had a successful career at Morgan Stanley, where she managed financings for cultural institutions such as The Getty Center and the American Museum of Natural History. She then transitioned to marketing and publicity roles at Dreamworks Pictures in New York and Los Angeles before making her mark in the world of entertainment development.

Subsidiaries under CJ ENM include Studio Dragon, ENM Studios, and Fifth Season, as well as a minority stake in Skydance. CJ ENM has also announced strategic partnerships with Skydance and Paramount, the latter of which includes co-productions for original series and films, content licensing and distribution across both company’s streaming services.