Fremantle announced The Curse of Von Dutch: A Brand to Die For has benefitted from a strong early sales performance. Prime Video has acquired the series in Australia, Canada and New Zealand, Disney has acquired for FOX Channel in Belgium and The Netherlands, whilst hayu in the UK and Ireland have also come on board.

Produced by Industrial Media’s The Intellectual Property Corporation (IPC) for premium streaming service Hulu, The Curse of Von Dutch: A Brand to Die For (3 x 60’), launched in the US, Australia, Canada and New Zealand on 18 November. The scintillating docuseries was previously announced as part of the Fremantle Autumn distribution slate of high-end factual programming. Multi-regional deals have also been secured with the likes of free to air channel eTV (Africa), Nordic streaming service Viaplay (Denmark, Finland, Sweden, Norway, Iceland) and Doku TV (Eastern Europe). Other broadcasters who have acquired the series include Cosmote TV (Greece) and Series On by Naver Webtoon (Korea).

Harry Gamsu, VP Acquisitions, Non-Scripted Content, International at Fremantle said: “As expected, this premium docuseries has been a pre-sales hit with broadcasters across the globe and we can’t wait for their audiences to tune in. It has been great working with IPC and Hulu, to share the scandalous past and stranger than fiction characters of this iconic early 2000s fashion brand.”

The Curse of Von Dutch: A Brand to Die For chronicles the unbelievable true story behind the rise and fall of the 2000s most iconic fashion trend. In this epic character-driven saga, Venice Beach surfers, gangsters, European garmentos and Hollywood movers and shakers all vie for control of the infamous brand — pushing it from obscurity to one of the most recognizable labels on Earth. After a decade of backstabbing, greed, and bloodshed, their lives – and pop culture – will never be the same.