Leading independent distributor all3media International and Southeast Asia’s largest video-on-demand service HOOQ, announced a new content representation partnership. The collaboration will see all3media international managing sales of HOOQ Originals, the brands’ multi-genre, exclusive local content offerings, spanning each of HOOQ’s markets.

all3media international will handle global rights to HOOQ Originals content, unless retained by HOOQ or other partners. The agreement is the latest step in all3media international’s continued expansion both in Asia and in the breadth and scope of its programming portfolio.

HOOQ’s significant investment in original content is seeing more HOOQ Originals in development, in production and on the platform than ever before. HOOQ’s Originals slate is now at 63 original productions across the region, complementing the more than 35,000 hours of movies, television shows, and sports currently on HOOQ, available anytime, anywhere. HOOQ is driven to deliver 100 HOOQ Originals by the second quarter of 2020, bringing more authentic stories made in Asia, for Asia.