SINGAPORE – Virginia Lim has been promoted to Senior Vice President and General Manager at Sony Pictures Television (SPT) Networks, Asia. Based in Singapore and reporting to Chien, Lim will oversee the management and operations of SPT Networks’ portfolio in Southeast Asia and in China.

In her capacity as General Manager, Lim will also be responsible for both distribution and advertising revenue as well the overall content strategy.

“Virginia is a highly respected leader in Asia with a proven track record of delivering premium content throughout the region. With content being core to SPT Networks, Asia, Virginia’s business leadership will solidify our ability to maintain our strength in linear television while executing our soon-to-be announced digital, direct-to-consumer businesses.  Additionally, with the new infrastructure that Virginia is putting in place, I am confident that she will drive new innovations that adapt to the consumer needs,” said Chien.

Lim joined SPT Networks, Asia in 2008 and since then has been instrumental in growing the company’s five genre-defining channels – AXN, ONE, GEM, Animax and Sony Channel – in 20 territories across the region and reaching 47 million households.

Lim’s announcement coincides with the recent appointment of Derek Wong as Vice President of Production and the promotion of Avani Bhanchawat to Vice President of Advertising and Sponsorship Sales, who both report to Lim. Korea, Taiwan and the Philippines operations will continue to report to Chien.