Yes Theory will debut on Snapchat at the end of June. In the U.S., Endemol Shine and its North American subsidiaries are serving as creative consultants on the Show and working with Vertical Networks to take the format to linear television. Without Limits will launch this summer. The series follows 23 year-old Jeremiah Davis and friends, on nerve-racking journeys to capture footage from some of the world’s most thrilling and hard-to-reach-places.
Yes Theory and Without Limits follow the successful launch of Phone Swap, Vertical Networks first Show for the Snapchat platform. Phone Swap is the first Snapchat dating Show where two strangers have their date interrupted to be given unrestricted access to their blind dates’ phone. The series currently airs each Friday on Snapchat. Yes Theory are four best friends from four different countries who travel the world seeking discomfort in the hope of personal growth. In each episode, Yes Theory will feature a personal story from someone in the world seeking their help to conquer an everyday fear and achieve something they have been too afraid to try. This isn’t immersion therapy it’s adventure therapy.
Yes Theory come from Egypt (Ammar Kandil), Turkey (Derin Emre), France (Thomas Brag) and USA (Matt Dajer) and have spent the last two years travelling the world saying yes to unique experiences. Their adventures range from crashing the Hollywood premiere of La La Land and borrowing billionaires’ swimming pools to taking a Christmas card photo with the Prime Minister of Canada. Yes Theory is produced by Vertical Networks with Endemol Shine North America acting as creative consultants.The second Show commission, Without Limits, comes to Snapchat from intrepid videographer Jeremiah Davis.
Vertical Networks is a mobile first content studio and channel developer based in Venice Beach, CA. Having launched the millennial male focused channel Brother on Snapchat Discover last year, Vertical Networks employs deep analytics and live insight into user behavior to inform content development and marries this with innovative working practices to deliver content tailored to the mobile first audience. Vertical Networks’ Brother was the first original channel to launch on Snapchat Discover. Its content features a range of video and text based publishing, home grown formats and talent aimed at the millennial male audience.
