Bali, Indonesia – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., announced it has inked a deal with HJ Holdings, Inc., which will see the introduction of MTV’s first subscription-based OTT linear channel in Asia on 1 June 2017. MTV MIX on Hulu in Japan will offer fans access to a curated 24/7 international music and entertainment experience anytime, anywhere. MTV MIX will become the only music channel offering on the SVOD service.
The world’s biggest youth entertainment brand will offer access to international and local music videos, while also carrying a range of popular MTV reality programs on the new channel – all curated by MTV in line with music interests and requirements of its young target audience.
“We are thrilled we are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu in Japan, giving fans access to top international music and entertainment anytime, anywhere,” said Susumu Imata, Senior Vice President and General Manager, Viacom Networks Japan.
“This is a great example of how we are enabling our distribution partners across multiple platforms to deepen the entertainment experience they offer their subscribers.”
“We look forward to providing MTV channel to Hulu users, and being the channel’s first subscription-based OTT distributor,” said Hiroyuki Oho, President, Representative Director, HJ Holdings, Inc.The rollout of MTV MIX follows the success of MTV HITS on AbemaTV, an advertising-supported OTT multi-channel linear platform in Japan a year ago.