China, CCBN – Irdeto has announced the successful integration of Irdeto Rights for China DRM Hardware Profile with MStar Semiconductor, Inc.’s trusted execution environment (TEE) hardware for its chipsets equipped with the capability of Side Channel Resistance (SCR). This integration will give operators in China and content owners more control and confidence to launch premium content services, especially Hollywood studio early release and 4K/UHD content, and is the first hardware-protected ecosystem for China DRM in the industry. For this type of premium content, TEE integration with SCR is a mandatory requirement.
China’s appetite for premium content on smart TVs – either TV sets or set-top boxes with integrated internet features – is growing fast and it’s anticipated that the domestic market should continue to post healthy growth in the coming years. According to IHS, more than half of the TVs shipped globally in Q1 2016 were smart TVs, and this acceleration was led by China where four out of five TV sets had smart functionality.
“As demand for premium content increases among Chinese consumers, it is crucial for operators and content owners to deploy the right security that complies with Hollywood studios’ stringent requirements for 4K/UHD content,” said Wayne Tsai, Marketing Director, MStar. “We are proud to play a key role in the first-ever hardware-protected ecosystem for China DRM in partnership with Irdeto to protect operators and content owners’ premium content, and instill greater confidence for the studios and content providers to invest more in the Chinese market.”
As part of the Irdeto 360 security suite, Irdeto launched Irdeto Rights for China DRM, the first-ever Chinese government-approved and Hollywood studios-validated DRM solution last year. It is uniquely offered together with Irdeto TraceMark forensic watermarking and is fully compliant with the standards of The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT). With Irdeto’s support of the first hardware-protected ecosystem for China DRM, operators are able to securely offer consumers access to premium content.
