Beverly Hills, CA – With nearly 15 million channel views and 45,000 subscribers for SpacePOP on YouTube since launching in summer 2016, Genius Brands International, Inc. Genius Brands, continues the momentum and expansion in 2017 with new content license agreements for distribution of the hit music-driven animated series in China with WeKids Asia Ltd. and SpacePOP music videos in the U.K with U Music TV. Additionally, Genius Brands has greenlit the development of season two of SpacePOP for global distribution, anticipated for fall 2017.
Genius Brands has licensed the content distribution, licensing and merchandising rights for SpacePOP to WeKids Asia Ltd. to launch a brand program across China in summer 2017. The Company has also licensed the rights to the SpacePOP original music videos to U Music TV for distribution across the U.K. via their popular app, and subsequently through their content block Sky TV, FreeSat, and FreeView. The deals with WeKids and U Music TV follow a recent agreement with Luk Internacional to handle the content distribution and licensing and merchandising campaign for SpacePOP in Southern Europe (Spain, Portugal and Italy). Luk Internacional is creating a dedicated Spanish-language SpacePOP YouTube channel for the market in Spain, utilizing Genius Brands’ U.S. marketing strategy by partnering with influencers and regional promotional partners.
“Genius Brands has done a phenomenal job in developing SpacePOP and in introducing it to young American consumers through the platforms they frequent,” said Sean Chu, Founder & CEO, WeKids. “WeKids can replicate that rollout, with simultaneous launches of music videos, merchandising and the animated SpacePOP series through online streaming video, IPTV, OTT TV, iOS, and Android-based Apps for mobile and tablet devices throughout China. As Genius Brands has shown us, this type of organic launch, supported by local and regional promotions, not only reaches the intended audience, it invites and encourages them to participate in introducing this amazing content to their friends, which is the most authentic method for growing a hit brand.”
In addition to YouTube, SpacePOP is currently available in the U.S. on digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kid Genius Cartoon Channel on Comcast, as well as on OTT platforms, including Amazon, Apple, Roku, and Google, bringing the combined audience reach to nearly 50 million households. Additionally, the first SpacePOP app, which launched in February, is available Amazon Fire, Roku and Apple TV, and SpacePOP is a hit on Musical.ly, one of the leading apps for tweens with over 16 million users.
