What is your strength above other OTTs?

Mainly, the ability to integrate both our free-to-air offerings as well as our original content via Toggle. Many of the other OTTs are limited to what they can offer, where here; we have a significantly broader catalogue.

How is the freemium model affecting revenue?

The advantage we have with our OTT offerings is the capability of targeted advertising, which advertisers appreciate. That’s unique, which is why we felt the freemium model works better, is the fact that we can sell to our audiences across the entire Mediacorp network. We’ve been doing a lot of audience insight developments across the entire Mediacorp offering. We have other digital offerings as well and different verticals. The ability for us to make those audiences available to advertisers makes a very big difference, so that’s a very unique offering, both across FTA and our digital platforms. We have a Parenting platform, Fashion; Toggle for entertainment and News, in full digital. And we have an interesting profile of our viewers.

If a client desires to buy airtime into women space of a certain profile, or teenagers of a certain profile, they don’t need to buy into Toggle or News. They simply buy the full range of Mediacorp digital properties to reach that single niche segment. That’s what unique about us as an organisation and why advertisers will benefit from our evolution.