How much does someone pay to watch your premium content?

Premium content today is part of a subscription VOD offering of $9.90 per month for the entire catalogue. As long as you make that subscription you get access to the entire catalogue.

Toggle is a streaming model. You don’t download the content unless you’re in the paid tier. That’s to address the people who are concern about mobile data charges.

In principle, the entire Toggle catalogue is available for global viewing, but there are certain content that we don’t have overseas rights, to which are mostly our acquired content.

Tell us about your EPG.

A typical EPG will provide access to programme information, it will tell you what time a specific programme starts and perhaps, three to seven days of programme schedules. We’ve got all of that as a basic requirement.In addition, we’ve created the interactivity to access the content directly from the EPG. Our EPG is not just forward-looking but also backward-looking. It also gives access to contents that have passed over the last few days. The reason for that, when people enter the search mode, triggering the EPG, they’re looking for one of two things – either they want to know what’s coming up next or to find out something they have missed. What this does, because it’s a backwardlooking EPG as well, it allows the user to scroll back in time and press play of a particular episode they have missed. Hence, you don’t have to go searching for it all over the place.

For example, if you missed last night’s 9PM show, you can scroll back, go to the episode listed on the EPG and click. That will give you access and the ability to play and watch it directly.