Mumbai- Sony Pictures Networks India (SPN) has expanded the scope of its Hindi movie channels from 3 to 4. The latest entrant in the said category is the free-to-air (FTA) channel, Sony WAH. Based on a deep understanding of audiences across different strata in the Hindi-speaking markets (HSM) landscape, Sony WAH is a premium FTA Hindi movie channel will cater to the unserved needs of rural and small town India.
Celebrating the best of Hindi Cinema, Sony WAH, with its positioning of Filmon Ka Mela will bring alive the content and experience that audiences of FTA channels have never seen before. The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last 3 decades.