APOS – Bali, Indonesia– Viacom International Media Networks (VIMN) Asia announced a multi-year Nickelodeon content deal with LeEco giving exclusive broadcast rights for Nickelodeon Kids Choice Awards from the U.S. to subscribers on its SVOD platform, LeEco VIP in China.
This will be the first time the U.S. show will air in China, starting from 2016. The licensing deal will also give leEco exclusive OTT rights for selected Mandarin-dubbed and subtitled Nickelodeon episodes to its base of more than 10 million Chinese viewers who are accessing leEco’s multiple platforms on a daily basis via multiple screens.