News of the firm’s ambitions in South Korea was revealed in May, with sources confirming Netflix was recruiting local language experts to provide localisation for the Netflix experience.

Netflix, which launched in Japan last month will now make its foray in Korea in January 2016 according to a report in The Korea Times. The newspaper said the company is looking to form strategic partnerships with Korean mobile carriers and leading terrestrial broadcasters. The three largest carriers in South Korea are SK Telecom, KT, and LG Uplus.

In related news, a senior Netflix executive said that streaming service declined to sign the former presenters of Top Gear because it wasn’t worth the money. Jeremy Clarkson, Richard Hammond and James May left UK broadcaster, the BBC earlier this year after the BBC opted against renewing Clarkson’s contract following his assault on one of the show’s producers.

Rival service Amazon Prime subsequently took on the trio to form a new motoring show under a lucrative three-year deal. British broadcaster BT Sport also revealed it had declined to bid for the Top Gear trio at the Guardian Edinburgh International Television Festival last month.