Singapore – Virginia Lim has been named Vice President, Content & Marketing at Sony Pictures Television (SPT) Networks, Asia, it was announced by Hui Keng Ang, Senior Vice President and General Manager for SPT Networks, to whom she will continue to report.

Based in Singapore, Lim will oversee a consolidated Asian and English content portfolio, which includes leading general entertainment powerhouses AXN and ONE, as well as Animax, Sony Channel, beTV and GEM Asia. Specifically, Lim will be responsible for all programming, including original productions and acquisitions, brand marketing and on-air promotions. 

“We have streamlined and strengthened our business operations with a consolidated content group, enabling more effective collaboration internally and externally in this rapidly and competitive market environment,” said Ang. “I know that Virginia’s innovative vision will lead and drive further growth in SPT Networks’ content business in Asia.” 

Lim joined SPT Networks, Asia in 2008 as Director of Programming for Animax, and became Vice President of Asian Content in 2012. In this capacity, Lim oversaw the programming, marketing and on air promotions for ONE, the number 1 Korean entertainment channel in Asia as well as Animax and Gem. Prior to joining SPT Networks, Asia, Lim worked with StarHub for over 10 years.