Singapore – Singapore based August Media Holdings has announced that their popular pre-school animated series Ella Bella Bingo has been licensed to several new territories. Indonesia’s DaiiTV, Ireland’s TG4, Turkey’s Samanyolu TV, Good TV in Taiwan are among the new homes for the series while it has already started broadcast on Singapore’s number 1 kid’s channel Okto.

The second season of Ella Bella Bingo has already played on several Scandinavian channels including NRK, DR, SVT and is carried on Al Jazeera across the Middle East and North Africa. Another 52 episodes of the show are being delivered early next year.

Jyotirmoy Saha, CEO of August Media Holdings and Exexcutive Producer of this show said,“We are especially excited as Ella Bella Bingo makes its debut on home turf, Singapore. I can’t wait for the reaction of Singaporean kids to Ella Bella. If views from Singapore on her Facebook page are any indication – which number in several thousand everyday – I am expecting the show to rate pretty well.”

Frank Mosvold, the Creator of Ella Bella Bingo and Executive Producer of Kool Produktion AS said, “The journey of Ella Bella Bingo has just started. Having received such a warm welcome in Scandinavia and the Middle East, I am excited to see Ella travelling to Indonesia, Ireland, Singapore, Turkey and Taiwan. I am sure Ella will continue to delight her young viewers wherever she goes.”

Joy Olby-Tan, Vice President, Programming Acquisitions, TV at MediaCorp which runs Okto said, “What drew us to Ella Bella Bingo was that it’s about a little girl who lives in an apartment block, surrounded by a close-knit community, pretty much like most kids here in Singapore. This makes her instantly identifiable to Singaporean kids. Ella has an interesting combination of a character that is fun, easy to relate to and also a positive role model for all our young Okto viewers.”