The successful reality culinary series, My Kitchen Rules continues its success both locally and abroad with recent sales of the Seven Productions format by Endemol Worldwide Distribution to New Zealand, Denmark and French speaking Belgium with further deals under discussion in Canada and Norway.

Developed and produced by the Seven Network Australia, My Kitchen Rules has also been produced locally in Canada (French speaking), Lithuania, Serbia and the United Kingdom.

Currently in production on Season 6 of the Australian version, My Kitchen Rules has been the undisputed #1 television series in Australia for its primetime slot from 2010-2014. In 2014, season 5 hit an all-time high, recording the highest season premiere episode, the highest Semi-Final week and the highest Grand Final average in the competition’s five year history.

To date the finished programme has sold to over 160 countries including United Kingdom (Sky), Canada (W Network & Gusto! TV), Asia (NBC), Eastern Europe (SET), Germany (Turner), Latin America (Discovery), Middle East (Fox & Gem) and Netherlands (SBS).

In Flemish speaking Belgium all five seasons of the finished programme have sold to VMMA/VTM as well as six seasons of the My Kitchen Rules predecessor My Restaurant Rules being produced for Flemish speaking Belgium.

In New Zealand, the local version launched on 24 August and has seen early success with the first twenty four episodes achieving an average 5+ live audience market share of 23%. Having just aired the Australian season 5 finale, My Kitchen Rules has had great success currently reigning as 2014’s most popular series in New Zealand for the 18-49 and 25-54 year demographic.