Knoxville, Tennessee and Sao Paolo – Scripps Networks Interactive announced the launch of Food Network in Brazil – the company’s first channel brand to launch in Latin America. Food Network, the culinary lifestyle channel in the United States, is available to customers on the SKY Brazil TV platform. Food Network offers a mix of local original productions and global programming featuring kitchen competition, culinary adventure, instructional cooking and home entertaining.
“Bringing Food Network to Brazil represents Scripps’ continued commitment to building scale for our international division and further solidifies our position as the global leader in lifestyle media,” said Jim Samples, president of Scripps Networks International. “Scripps has already created a strong foothold in the market through program licensing deals, and we are now building on this demand for our high-quality content by launching a premiere 24/7 food channel.”
“Food Network’s brand recognition mixed with its engaging content and trusted personalities is a recipe for success around the world. With our first ever launch of Food Network in the region, we now have the opportunity to create a culinary destination made up of our high-quality, aspirational programming, filtered through a local lens, to entertain and delight Brazilian audiences,” said Márcio Fonseca, managing director of Scripps Networks Latin America.
At launch, Food Network in Brazil will feature two key local productions including Menu da Semana and ICKFD – I Could Kill for Dessert. In Menu da Semana, food-loving actresses Camila Raffanti and Juliana Araripe will interview notable chefs and restaurateurs about signature events and local culinary delights. ICKFD – I Could Kill for Dessert is a new series focused on cocktails and sweets, hosted by pastry chef and YouTube star Danielle Noce.
The network will also feature popular global hit series from Food Network, including Chopped, a high-stakes culinary competition hosted by Ted Allen where competitors are challenged to create delectable courses in a limited amount of time from the ingredients in the renowned Chopped mystery basket; Throwdown with Bobby Flay, where the superstar chef challenges an unexpected culinary expert to a cook-off of the challenger’s signature recipe; two-time Emmy-nominated show Diners Drive-Ins and Dives, hosted by Guy Fieri who, week-to-week, embarks on a cross-country road trip to uncover the best hat America’s restaurants have to offer by way of regional classics and comfort food; and Chef Wanted with Anne Burrell, where chef Anne Burrell puts candidates through the toughest job interview of their lives in the name of helping top restaurants find an executive chef.
