Singapore – Local Measure announced on June 12 its partnership with SingTel mio TV. With this partnership, Singapore football fans will benefit from an enhanced viewing experience of the 2014 FIFA World Cup tournament through mobile devices.

SingTel will use Local Measure to gather aggregated location-based data from social media platforms, from fans inside the stadiums, to feed rich and interactive social content, to viewers. This will provide viewers with a fully immersive World Cup experience, all via their second-screen viewing on mobile devices.

Anurag Dahiya, Head of Content at SingTel mio TV said “We are delighted to partner with Local Measure to deliver authenticity and bring Brazil’s excitement of the 2014 FIFA World Cup tournament to our viewers. SingTel is committed to deliver a world-first experience of the 2014 FIFA World Cup to Singaporean fans by integrating social media in our coverage”.

“Local Measure’s unique technology will enable Singaporeans travelling to Brazil for the biggest soccer event, to share the fun with family and friends back home by hashtagging their social media posts with #mioBrazil,” added Dahiya.

SingTel’s coverage of the 2014 FIFA World Cup will include live programming from the all new SingTel Football Centre, giving viewers access to an unprecedented level of analysis, match previews and reviews as well as highlights of each game for fans to enjoy via mobile devices, in their own time.