Singapore – Ahead of this month’s CommunicAsia in Singapore, Exset announced on June 10 that One TV in Cambodia has selected DMS 2.0 to power value-add services across it digital terrestrial TV network.
One TV is a joint project of the international GS Group and its Cambodian partner the Royal Group. One TV has been operating in Cambodia since September 2012 and has covered more than 70 percent of the country (Phnom Penh, Banteay Meanchey, Kompong Thom, Kampong Cham, Svay Rieng, Pursat, Siem Reap, Sihanoukville and Battambang provinces). The operator carries 80 channels, partly its own and partly from across Asia and further afield.
Exset’s DMS 2.0 has now been installed with services beginning shortly. This allows One TV to rollout services above and beyond television channels. Using DMS-ready set-top boxes from HDT (Hyundai), One TV will initially offer an onscreen home page that acts as a TV portal to information services including sport and wider news as well as One TV promotional offerings.
DMS 2.0
Andrew Pons, Exset’s Global Director of Sales and Marketing, said, “We are pleased to be working with One TV on this exciting project. DMS will play a central role in increasing One TV’s penetration via the deployment of value-added services. While digital broadcasting clearly brings benefits, it’s not always easy to sell those benefits to populations used to free analogue television. By providing value-add services too, the proposition becomes more attractive to customers.”
Karakhan Karakhanov CTO of One TV said, “We are very pleased to be pioneers of DMS in Cambodia, this will give our customers a new service and will enable us to generate new revenues without increasing the cost the viewer, the support in getting DMS installed and running at One TV Cambodia from Exset was excellent.”
Exset’s DMS makes pay-TV self-financing without depending exclusively on subscriber fees for revenue. DMS bridges the gap between technology and value-add service creation, producing digital television platforms that can be monetised where previously it was virtually impossible. This allows populations to benefit from new information and entertainment services while operators and governments, when partnering with Exset, monetise digital switchover and assist in bringing about social transformation.