India – Times of India reports that Multi Screen Media India’s channel Sony Six has secured exclusive broadcast rights for major international football tournaments including this year’s FIFA World Cup and U-17 World Cup to be hosted by India in 2017.  

“We are extremely happy to build on our partnership with FIFA. It has been our constant endeavour to bring high quality sports content to our viewers. Considering the rise of youth interest in the sport, football fans in India can look forward to the best International football experience on SIX,” N.P. Singh, CEO of Multi Screen Media India says. 

“FIFA believes that Sony SIX and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony SIX, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead,” Niclas Ericson, FIFA Director of TV says.

The 2014 FIFA World Cup commences in June, with the final of the tournament held on July 13 in Rio de Janeiro, Brazil. The 2018 FIFA World Cup to be held in Russia will also be telecast on Sony Six, besides the FIFA Confederation Cup in 2017.