London – Banijay International continues to build on the global success of its hit entertainment format Stars in Danger: The High Dive at NATPE 2014, as Peru’s America TV signs a new primetime version.
The news comes as the Spanish version of the series, produced by Banijay Group’s Cuarzo Producciones for Telecinco, is renewed for a second season due to air later in 2014.
The (13 x 90′) Peruvian version – currently in pre-production with Lima-based GV Producciones – has been commissioned by America TV for broadcast in a primetime weekend slot later this year. The deal was concluded by Sony Pictures Television Latin America, which represents the Banijay International format in the region.
This adds to recent acquisitions of Stars in Danger: The High Dive by Chilevisión in Latin America, alongside TV3 Denmark, TV3 Sweden, TV2 Norway, Jiangsu Television China, Show TV Turkey, Fox US, Telecinco Spain, Mediaset Italy and V Canada.
Sebastian Burkhardt, Head of Sales at Banijay International, said, “We’re very pleased to secure this new deal with America TV in Peru, further extending the reach of Stars in Danger: The High Dive in Latin America. This is a very important market for us with a strong appetite for entertainment formats, and we’re proud that, in one of the most crowded genres in the formats industry, Stars in Danger: The High Divecontinues to resonate with buyers. A strong track record of both sales and ratings alongside attention-grabbing, readily translatable format pillars help it to stand out from the rest. We’re looking forward to securing even more new deals at NATPE this week as the global roll-out of the show continues.”
Stars in Danger: The High Dive was developed by Banijay Group company Brainpool and has been a ratings winner for German commercial broadcaster ProSieben over nine seasons since 2004.
The entertainment phenomenon that literally takes it to the next level, Stars in Danger: The High Dive sees brave celebrities take on the challenge of their lives as they compete in a truly frightening and dangerous discipline: diving. The stars are introduced through reality segments as they undergo intense training with a top diver. Then, on set at a large swimming pool and in front of a huge live audience, they’ll undertake a range of different dives: high diving, hand stands, somersaults, backwards jumps, even synchronized dives. The crowd roars, pool-side hosts lead proceedings and expert judges award points for each dive. Only one star will be the winner.
