BIG MAGIC, the flagship general entertainment channel from Reliance Broadcast Network, has announced the inking of a carriage deal with DD Direct+, following its distribution alliance with digital DTH service provider Videocon d2h. The deal expands the channel’s reach across Hindi-speaking markets.
BIG MAGIC offers an eclectic mix ranging from family dramas, reality shows and cookery shows to game shows, weekend movies and more.
Speaking on the occasion, Mr. Sunil Kumaran, Business Head, BIG MAGIC said, “BIG Magic is very happy to add DD Direct+ to it distribution bouquet. DD Direct+ penetrates into the deeper pockets where even cable TV finds it difficult to reach, adding substantially to our overall channel reach. Our mix of shows appeals to a wide cross section of audiences and the addition of DD Direct+ allows us to take this content to newer audiences, otherwise difficult to reach.”
BIG MAGIC is already available across key DTH players including Airtel, Videocon d2h, Dish TV and Reliance Digital TV, as well as other carriers Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL, amongst others.
