Singapore – Red Bull Media House has partnered with MediaCorp – Singapore’s only free-to-air network, to feature Red Bull Media House content as one of the key offerings and attractions of its new Toggle personal entertainment service.
The MediaCorp alliance is the second major deal in Singapore for Red Bull Media House, after a partnership with cable television provider StarHub. Consumers in the wider Asia-Pacific region can enjoy Red Bull Media House content as well with TV licensing partnerships in Australia, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand and Vietnam. Red Bull content on Toggle will include a selection of documentaries, TV series and feature films as video on demand across OTT platforms via IPTV, online, on smart mobile devices.
“Our prime asset is our content, which has high appeal to an
active and engaged demographic,” said Alexander Koppel, Chief Commercial Officer of Red Bull Media House. “Accessibility is key, and MediaCorp’s innovative Toggle service will enable viewers in Singapore to experience our premium products wherever they are, whenever they like, however they wish – with the flexibility that accommodates their lifestyle.”