Celestial Pictures Limited (CPL) has concluded a multi-year content deal with BoxTV, licensing more than 100 titles of Shaw Brothers’ martial arts movies to India’s newest video streaming portal under Times Internet. All films will come with English dubbed tracks with English subtitles.

Officially launched in February 2013 after the invite-only alpha phase, BoxTV currently offers full length movies and television content on its portal.  

“Celestial Pictures is excited to work with video-on-demand platform, BoxTV, to give Indian consumers access to some of the best martial arts content anytime and anywhere they want. The distribution deal also affirms the incredible value of our library titles, and also provides our content with great exposure on a new digital platform,” said Ms. Kristen Tong, Head of Legal and Business Affairs of CPL.

“Martial arts content has always been very popular content genre in India. Our association with Celestial Pictures brings to us the Shaw Brothers catalogue, one of the foremost and largest producers of kung-fu/ martial arts movies. We are excited to bring a bouquet of the highly regarded martial arts library to our premium user base in India. This is in line with our unique push to get the best of world cinema in a legal and high-quality experience for Internet and mobile users in India,” said Mr. Pandurang Nayak, Business Head, BoxTV.  In Asia, Celestial Pictures has also signed similar digital VOD deals in Taiwan, Malaysia and Indonesia.