BBC Worldwide has sold UKTV’s five-part series The Incredible Mr Goodwin to 11 broadcasters in Australia, Germany, America, Russia, Scandinavia, Holland and Spain. The Incredible Mr Goodwin is a Crook/Objective co-production for Watch (UKTV).
The show will air on ABC2 late June. It will also air on Channel One in Russia and BBC America in the US on July 8. Additionally, Germany’s ProSiebenSat 1 has snapped up the series to launch later this month as well, slated to premiere with exclusive additional content. Finland (MTV), Holland (VPRO), Iceland (Screen One), Denmark (TV3 – Viasat), Norway (Viasat), Spain (Antena 3) and Sweden (TV4) have also licensed the series.
Paul Dempsey, President, Global Markets, BBC Worldwide, said: “Jonathan Goodwin’s presence at BBC Worldwide Showcase, to launch the sale of The Incredible Mr Goodwin earlier this year, had a huge impact on buyers who were swept away by Jonathan’s daredevil stunts. It’s been great to see how quickly this show has been embraced by a wide range of clients.”
Jonathan Newman, Head of Programme Distribution/Strategy, UKTV, commented: “The response from international broadcasters to The Incredible Mr. Goodwin is a ringing endorsement of the show and proves the value in being bold and taking risks when commissioning. We’ve also been impressed with the launch campaign run by BBC Worldwide, which has been highly effective.”