Scripps Network’s Travel Channel has launched a comprehensive brand refresh across all of its international territories – with what’s said to be its most radical overhaul in Travel Channel’s history. The channel was carried out in two phases, with the first roll out March 25 to territories outside of the U.S. – where the channel would still retain its international look and feel, followed by the U.S. The rebranding is part of the network’s ambition to bring … [Read more...] about A refreshed Travel Channel
Archives for April 2013
Style gets a makeover
NBCUniversal International Television’s The Style Network refreshed its brand and image by introducing a new look that it says appeals to women’s desire for living stylish lifestyles. The channel’s new rebrand – which went on-air in Asia on April 1, 2013, refreshed its logo, on-air look and tagline in Asia as well as around the world – following a similar North American refresh in mid-2012. The channel, under the new tagline “Watch It. Love It. Style … [Read more...] about Style gets a makeover
CJ E&M at Busan Contents Market
Q: Do you find Busan Contents Market a good place to close deals from MIPTV? A: Yes it is. Most of the Asian countries that we meet here are coming to Busan. So we pitched the new programmes and there will be discussions in between. Then in Busan, there’ll be a lot of closing of deals. Q: BCM is small, compared to MIP. How would it be beneficial for you to be there? A: Because the market is just targeting Asia, it’s more efficient. For MIPTV, it’s more for finding new … [Read more...] about CJ E&M at Busan Contents Market
Sony Pictures Television at L.A. Screenings
Q: What are your pre-L.A. Screenings objectives? A: Each year we look forward to the L.A. Screenings with much anticipation as it is the most important event we share with our clients from around the world. Right now, we are focused on our pilots. We’ve invested in front of and behind the cameras to ensure that we have the most compelling, captivating and commercially viable programming out there. Beyond that we are looking at all of the L.A. Screenings details and preparations to ensure … [Read more...] about Sony Pictures Television at L.A. Screenings
Game Changer
Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden and tumultuous arrival of seven unique alien races, and the newly-formed civilisation of humans and aliens must learn to co-exist peacefully in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri. The series stars Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. The multi-player … [Read more...] about Game Changer
MIND Games
They say to hunt down a serial killer you got to get inside his head; and Dr. Hannibal Lecter would probably mean that, literally. The famous flesh-eating psychiatrist-turned-serial killer is one of three psychotic slashers that has invaded primetime television in recent months. Hannibal premiered early April across Asia (AXN announced that the pilot was “the number one programme in its timeslot among ad-supported channels in Southeast Asia, leading the nearest competitor by 28%”); … [Read more...] about MIND Games
