Singapore – MP & Silva and Pitch International have announced the launch of a partnership to develop and manage joint projects across Asia. The partnership, which is based in Singapore, will utilise the collective strengths of the sports media rights agencies to develop selected projects. This includes the acquisition and distribution of rights, production services, as well as, events management.
Properties such as Brazil Global Tour, FIFA 2018 World Cup Qualifiers, Six Nations Rugby, Ascot and Racing UK, Liverpool TV, Capital One Cup and nPower Championship were selected to kick-start the partnership. Several new projects focused on Asia are also currently under negotiations.
MP & Silva Chief Executive, Andrea Radrizzani, said: “It is a natural evolution of our business in Asia to work with Pitch. Our businesses are complementary and together we have the scale to ensure we can continue to exploit bigger events and rights in the territory. Our companies are both innovative and dynamic and we look forward to working with federations and broadcasters on some exciting projects over the next few years.”