At the upcoming MIPTV, eight major Japanese broadcasters will collectively promote their leading formats under the joint promotional project titled TREASURE BOX JAPAN, with support from the Japanese government.
A session devoted to TREASURE BOX JAPAN is scheduled at MIPFormats, to be held prior to the opening of MIPTV. While Japanese broadcasters have been individually active in the international markets for over thirty years, there has never been an all-Japan union until TREASURE BOX JAPAN.
Japan’s Ministry of Economy, Trade and Industry (METI) recently implemented a policy to actively help promote and localise Japanese content globally, and TREASURE BOX JAPAN marks the first-ever joint effort between the Japanese broadcasting industry and the Japanese government on the international stage.
Japan, for decades, has inspired some of the world’s most famous TV formats with its unique creativity and innovation. The broadcasters hope that by coming together, their efforts in selling top formats overseas will be strengthened.
The eight broadcasters are Japan Broadcasting Corporation (NHK), Nippon Television Network Corporation (NTV), TV Asahi Corporation (TV Asahi), Tokyo Broadcasting System Television, Inc. (TBS), TV Tokyo Corporation (TV Tokyo), Fuji Television Network, Inc. (Fuji TV), Asahi Broadcasting Corporation (ABC) and Yomiuri Telecasting Corporation (YTV).
