Middle Kingdom Ride
Travel Channel International is undertaking a complete brand refresh, where the new branding and on-air look launches on March 25 across Asia and April 15 in the U.S.
The rebrand will provide a new logo, a crisper on-air look and feel, and a new slate of exciting programmes. With the change, parent company Scripps Networks Interactive says it is also preparing to increase the number of international commissions.
In Asia, new programming include: Middle Kingdom Ride, where brothers Ryan and Colin Pyle, inspired by Charlie Sheen’s character in the 1987 movie Wall Street, decide to leave the rat race behind to ride their motorbikes around China; and Armed and Ready, which sees Kevin Connolly, who was born without legs, take on a number of daunting challenges.