OzTAM has extended its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in five Australian metropolitan markets. The new agreement takes effect on January 1, 2015 and continues through 2017.

OzTAM CEO Doug Peiffer said: “This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system and decisions this year to increase the size of the OzTAM panels. 

“We are also pleased to announce that over the course of 2012 the OzTAM panel size will increase from 3,035 homes to 3,500 homes”.

By market, this will take the number of panel homes to 950 in Sydney; 900 in Melbourne; 650 in Brisbane; 500 in Adelaide; 500 in Perth. In addition, 10 percent of OzTAM’s 3,500 panel homes will have both their TV sets and their PCs metered for viewing of broadcast TV content.