Passion Distribution’s UpStream Media has announced the launch of UpStream Studios, a digital-first production company focused on delivering high-quality, scalable content that resonates with online audiences.

Nick Rees, Chief Operating Officer of UpStream Media, commented: “UpStream has built a network of channels generating more than 30 million views a month, so creating content to serve those audiences was the natural next step. With a background borne out of production and distribution, we’re excited to leverage our expertise to work with producers, creators and brands to craft impactful content that resonates with our global audiences”

UpStream Studios has already begun making waves with its first original show, a new robot combat series called MechMania which was commissioned for its own SVOD platform Mech+. Whilst it has captivated digital audiences it has also garnered interest from both traditional and FAST platforms.

In addition to original series’, UpStream Studios also produces digital content to support existing shows and IP. With existing TV shows like Worst Driver and The Football’s On, this content serves to develop a deeper engagement with fans and discover new audiences wherever they consume content.

The studio has big plans for the next twelve months with three new original web series already greenlit, including Dirtiest Home SOS, which follows the intense and transformative process of cleaning extreme hoarder homes; OMG Stories, a raw and unfiltered look at shocking, unbelievable real-life experiences; and Cops React, a series that breaks down intense police footage with commentary from real police officers. All are due to be made available on UpStream Media’s channels later in the year.

Joe Elliott, Head of UpStream Media, stated: “Creating content was always the ultimate goal—building our network was just the foundation. UpStream Studios is about taking that next step, not just for us, but for the brands and partners who want to tap into our expertise and social network.”