Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’.

The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, while parallely enabling operators to build their brand equity.The campaign will be supported by a multimedia campaign spread across television, radio, out of home and the digital platforms over a period of four weeks.

BIG CBS LOVE is distributed as part of Reliance Broadcast Network’s seven channel bouquet, which includes BIG CBS PRIME, BIG CBS LOVE, BIG CBS SPARK, BIG MAGIC, SPARK PUNJABI, BIG RTL THRILL and Bloomberg UTV.