Singapore – Irdeto, a global software security and media technology company, has announced that Astro Malaysia Holdings (Astro) has selected the company’s patented broadband multi-screenTV services and ActiveCloak for Media solutions to launch Astro On-the-Go (OTG), a new over-the-top (OTT) service that delivers premium linear channels, catch-up, LIVE events and VOD content to connected devices.

The Irdeto Broadband solution has been a part of Astro’s successful B.yond IPTV service since 2010. The new deployment of Irdeto Broadband’s multi-screen TV services and ActiveCloak for Media are enabling Malaysia’s largest multi-screen operator to effortlessly deliver its content and applications to meet consumer demand for entertainment anytime, anywhere and on any device, while minimising risk to its revenues. Irdeto was also chosen for system integration.

With approximately 50% penetration in the Malaysian market and serving more than three million customers in the increasingly competitive landscape, Astro designed Astro OTG to nurture and attract new subscribers with a more personalised, flexible entertainment experience beyond the living room.

Graham Kill, CEO, Irdeto, said: “The extension of our partnership is confirmation that to be truly successful in a multi-screen environment, you need a holistic, solution and managed service that blends dynamic security with robust content management and flexible TV services.”