Mumbai – BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka.
The company is targeting the 15-years old and above English speaking audiences, with its three channel bouquet – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The channels will be available across the country’s cable platforms and key hotels in the English language. They will initially be distributed with the biggest cable operator Lanka Broadband Network.
BIG CBS Networks has plans to eventually launch across all platforms across the entire SAARC region comprising of Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan. The network will also evaluate the possibility of dubbing content in local languages in the future.