Singapore – Singapore Telecommunications Limited (SingTel) announced that mio TV will launch a new self-packaged Asian entertainment channel, Jia Le (Channel 88), focused on Hokkien and Mandarin content, on 29 August 2011. The 24-hour channel will feature the latest Hokkien and Mandarin dramas and variety shows, sourced mainly from producers in Taiwan and the rest of the region. “We are launching this channel because more than 40 per cent of Chinese Singaporeans are Hokkien” said Mr Goh Seow Eng, Chief, Digital Home, SingTel, at the channel’s press conference yesterday. He added that this is mio TV’s first self-package channel. Accompanying the main channel is Jia Le On-Demand (Channel 288), which will allow customers to catch up on their favourite shows anytime within 24 hours after an episode premieres on Jia Le Channel. This is the first time in Singapore that a pay TV provider has provided a ‘catch-up service’ for all programmes within a premium channel. Jia Le will officially commence broadcast with recent number one Taiwanese drama, Lee’s Family Reunion, at 8pm on that day.