Hong Kong – Celestial Pictures announced a multi-year renewal of the exclusive carriage agreement on Celestial Movies Asia (CMA), a 24-hour channel featuring blockbuster movies from across Asia. The renewal ensures that not only will now TV customers continue to enjoy Asian movies on CMA (channel 147), but they may also watch a much bigger exclusive selection of first-run Hong Kong blockbuster movies. CMA exclusively premieres numerous blockbusters from Japan and Korea such as Oppai Volleyball (starring Ayase Haruka), Scandal Makers (starring Cha Tae-hyun) and the upcoming mega-hit Nodame Cantabile (starring Juri Ueno). In addition, CMA also features many Hong Kong hits, past and present, such as Stephen Chow’s CJ7, as well as notable mainland Chinese titles such as The Founding of a Republic. With the carriage renewal, CMA will now add more first-run exclusive titles from Hong Kong to its programming. One of the titles already confirmed is the recently released mega-budgeted action movie City Under Siege featuring an all-star cast including Aaron Kwok, Shu Qi, Wu Jing and Zhang Jingchu, and directed by Benny Chan. Furthermore, as a new feature under the enhanced cooperation between Celestial Pictures and now TV, a selection of CMA’s movie titles will be made available on now Select video-on-demand service from the first quarter of 2011.