In the second half of 2021, iQiyi released the “SWEET ON” collection, which focuses on sweet romance dramas. Seven Chinese dramas of different styles and settings look to bring the viewers around the world into a sweet atmosphere. Since the “SWEET ON Theater” started, its momentum has been going strong, and it has achieved outstanding results. So far, Moonlight, The Day of Becoming You, and Make a Wish made the iQiyi Popularity Ranking Chart every time new episodes were released during their … [Read more...] about iQiyi’s ‘SWEET ON’ collection attracts over 59 million global views
VOD news
BARC India launches new ad campaign #MeasuringMoments
Whether it’s a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings families together, both young and old, BARC India in its latest Ad Campaign, highlights that while it is capturing data to report What India Watches™, this data is also measuring and is reflective of moments that touch all our lives and emotions and further reinforces that viewers are deeply connected and engaged with the medium. BARC India has been at the helm of … [Read more...] about BARC India launches new ad campaign #MeasuringMoments
Synamedia acquires ContentArmor to strengthen its video security portfolio with edge and 5G watermarking
Synamedia, the world’s largest independent video software provider, announced it has acquired ContentArmor, a leading privately-held developer of forensic watermarking solutions for the media and entertainment industry. By adding ContentArmor’s technology, patents and expertise to its broad portfolio of security offerings, including its Synamedia EverGuard anti-piracy services, Synamedia is now uniquely placed to meet video service providers’ edge and 5G security demands. Additionally, it … [Read more...] about Synamedia acquires ContentArmor to strengthen its video security portfolio with edge and 5G watermarking
How China’s top social media platform Weibo is diversifying its offerings through content
More than just being one of China’s top social media platforms, Weibo has been expanding its offerings to cater to its 530 million monthly active users and Chinese video content creators. One of its efforts in terms of expansion is through licensing short video content as an attempt to seek out alternative opportunities for Weibo and its Chinese content creators. Jennie So, the General Manager of Weibo International Department told Television Asia Plus that Weibo, as a middleman, … [Read more...] about How China’s top social media platform Weibo is diversifying its offerings through content
Josh Groban to host sweet new series ‘Eye Candy’ on The Roku Channel
Roku® is bringing Eye Candy, a sweet, new competition series based on the hit Japanese game show, Sokkuri Sweets, produced by Nippon TV, to The Roku Channel. The series puts teams of celebrities and civilians together as they attempt to identify outrageous edible creations designed to look like everyday ordinary objects. The new series will be hosted by Grammy and Emmy-nominated singer, songwriter, and actor, Josh Groban. Celebrity guests of the series include Jamie Chung, Bryan Greenberg, … [Read more...] about Josh Groban to host sweet new series ‘Eye Candy’ on The Roku Channel
Digistor appoints Norah Boyle as new senior engineer
Digistor has appointed Norah Boyle as the newest member of their team. Norah will be a fantastic addition to the Digistor Services team, joining as a Senior Engineer with extensive experience in the Media & Entertainment (M&E) sector. Over the past 15 years, Norah has been working as the Lead Engineer for a Sydney-based VFX software distributor. During this period, Norah worked predominantly in the M&E space where she provided support, implementation and training on a diverse range … [Read more...] about Digistor appoints Norah Boyle as new senior engineer