Discovery Communications India, one of the winners of the 25th Asian Television Awards for the category of Cable, Satellite, or Online Network of the Year has been evolving in the last 25 years that the company has been in South Asia. Managing Director Megha Tata said, “We’re a company [that] creates world-class content, and a large part of our content is global. The beauty about our genre is it’s actually geography-gnostic, and that’s why we’ve been able to optimize our content across … [Read more...] about Asian Television Awards Alumni Spotlight: Discovery Communications India
VOD news
Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
Unacademy, India’s largest learning platform, announced the launch of Unacademy Unwind with MTV, a first of its kind music show created in partnership with MTV. Starting August 13th, India’s most prolific musicians will come together every Friday at 7:00 PM to present soulful renditions on the show. Unacademy Unwind with MTV features legendary artists across 10 genres of music in a special program, spanning 10 episodes. The line-up comprises musicians like Lucky Ali, Sonu Nigam, Kailash Kher, … [Read more...] about Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
iQiyi’s ‘SWEET ON’ collection attracts over 59 million global views
In the second half of 2021, iQiyi released the “SWEET ON” collection, which focuses on sweet romance dramas. Seven Chinese dramas of different styles and settings look to bring the viewers around the world into a sweet atmosphere. Since the “SWEET ON Theater” started, its momentum has been going strong, and it has achieved outstanding results. So far, Moonlight, The Day of Becoming You, and Make a Wish made the iQiyi Popularity Ranking Chart every time new episodes were released during their … [Read more...] about iQiyi’s ‘SWEET ON’ collection attracts over 59 million global views
BARC India launches new ad campaign #MeasuringMoments
Whether it’s a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings families together, both young and old, BARC India in its latest Ad Campaign, highlights that while it is capturing data to report What India Watches™, this data is also measuring and is reflective of moments that touch all our lives and emotions and further reinforces that viewers are deeply connected and engaged with the medium. BARC India has been at the helm of … [Read more...] about BARC India launches new ad campaign #MeasuringMoments
Synamedia acquires ContentArmor to strengthen its video security portfolio with edge and 5G watermarking
Synamedia, the world’s largest independent video software provider, announced it has acquired ContentArmor, a leading privately-held developer of forensic watermarking solutions for the media and entertainment industry. By adding ContentArmor’s technology, patents and expertise to its broad portfolio of security offerings, including its Synamedia EverGuard anti-piracy services, Synamedia is now uniquely placed to meet video service providers’ edge and 5G security demands. Additionally, it … [Read more...] about Synamedia acquires ContentArmor to strengthen its video security portfolio with edge and 5G watermarking
How China’s top social media platform Weibo is diversifying its offerings through content
More than just being one of China’s top social media platforms, Weibo has been expanding its offerings to cater to its 530 million monthly active users and Chinese video content creators. One of its efforts in terms of expansion is through licensing short video content as an attempt to seek out alternative opportunities for Weibo and its Chinese content creators. Jennie So, the General Manager of Weibo International Department told Television Asia Plus that Weibo, as a middleman, … [Read more...] about How China’s top social media platform Weibo is diversifying its offerings through content