Hong Kong – now TV, Hong Kong’s largest pay TV provider, CSM Media Research (CSM), China’s TV and radio audience measurement company, and Kantar Media (Kantar Media), also measures television audience, have jointly announced the introduction of Hong Kong’s first television audience measurement using Return-Path-Data (RPD) technology for tracking viewership of content on now TV’s television, online and OTT platforms. The Return-Path Rating Service (RPR) will be the … [Read more...] about Hong Kong’s Return-Path Rating