Category leader and pioneer in kids’ entertainment, Nickelodeon continues to win love and affection from kids with strong storytelling, compelling and relevant campaigns, and IPs that drive engagement and interaction. Having established leadership for the past decade, Nickelodeon now ushers 2023 with much more fun and frolic along with a brand-new anthem and campaign ‘#DoTheNickNick’. The campaign features India’s favorite Nicktoons, celebrates kids, and encourages them to look forward to … [Read more...] about Nickelodeon celebrates kids with its new anthem as it welcomes 2023
Viacom18
Nickelodeon gears up to celebrate Children’s Day with #NickChildrensDayFUNda
Nickelodeon, India’s most loved kids’ entertainment franchise and the leader of the kid’s category continues to amp-up the entertainment quotient for its young viewers with compelling content, characters, and campaigns. Continuing to enable kids to speak their heart out, Nickelodeon, launches its Children’s Day campaign #NickChildrensDayFUNda, that encourages kids to express their feelings and unique “fun-da” about life. With this campaign, Nickelodeon reiterates its commitment to kids by always … [Read more...] about Nickelodeon gears up to celebrate Children’s Day with #NickChildrensDayFUNda
MTV amps up its content slate, launches new season of its marquee show MTV Splitsvilla X4
Fortifying its position as the leader in youth-centric entertainment, MTV continues to up its ante with tentpole original content for its viewers. MTV’s much-anticipated marquee franchise is back for another exciting season; MTV Splitsvilla X4 is all set to present a unique mélange of modern-day dating and classic romance, where true love is hard-earned. In its latest season, MTV Splitsvilla X4, co-powered by Wildstone Deos and Perfumes and ONN…Total Comfort, is all set … [Read more...] about MTV amps up its content slate, launches new season of its marquee show MTV Splitsvilla X4
Indian adaptation of BBC Studios global format ‘Jhalak Dikhhla Jaa’ returns to COLORS
Jhalak Dikhhla Jaa, one of the most loved celebrity dance show is set to return to COLORS, Viacom18’s flagship brand in the Indian mass entertainment space, strengthening its non-fiction lineup. The iconic show traces the dancing journeys of celebrities from different walks of life as they let their guards down and fire up the dance floor. The show is backed by a scintillating line-up of contestants paired with talented choreographers who will pump up the energy and mentor them. Returning to the … [Read more...] about Indian adaptation of BBC Studios global format ‘Jhalak Dikhhla Jaa’ returns to COLORS
Nickelodeon continues to dominate as India’s number one kids’ network
Engaging young viewers with indigenous stories and adorable characters, India’s leading Kids’ entertainment franchise, Nickelodeon continues to take on the leadership mantle as the most preferred and No 1 kids’ entertainment franchise in India. Riding on the triumph of its diverse IPs, the Nickelodeon franchise continues to have a soaring reach of over 44 million kids’ each week, enjoying the highest viewership market share of 31% (YTD) within the category. The franchise … [Read more...] about Nickelodeon continues to dominate as India’s number one kids’ network
Sports drama based on Indian superstar cricketer Mithali Raj, ‘Shabaash Mithu’ to premiere on Voot Select
In its endeavor to bring for its audiences a vast repertoire of diverse content, Voot Select is all set for the World Digital Premiere the Taapsee Pannu-starrer Shabaash Mithu - based on the inspiring journey of the legendary cricketer Mithali Raj. The gripping sports drama, produced by Viacom18 Studios has already won hearts across India with its theatrical release earlier in July and is set to now capture the hearts of the digital viewers with its grand premiere … [Read more...] about Sports drama based on Indian superstar cricketer Mithali Raj, ‘Shabaash Mithu’ to premiere on Voot Select
